Media

Real-World Business Content for Contractors

Building a better contracting business takes more than being good at the work.

Through the Contractor Truth Podcast and the Jon the Contractor Growth Guy YouTube Channel, Jon Robertson shares practical business lessons, strategies, experiences, and conversations designed specifically for contractors.

From sales and marketing to pricing, systems, leadership, financials, growth, and the realities of owning a contracting business, the goal is simple:

Help contractors grow right — not just bigger.

“Contractor Truth” Podcast

Real Talk About the Business of Contracting

Latest Episode · September 6, 2026 · 48:22

Episode 22 - Profit, Pressure & the Ethics of Selling

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Contractor Truth is a business podcast for contractors who want to build stronger, more profitable, more professional businesses — without sacrificing everything else in their lives to do it.

Hosted by Jon Robertson — Jon the Contractor Growth Guy — Contractor Truth goes beyond surface-level business advice to talk about what contractors actually deal with: winning work, pricing for profit, difficult customers, employees, leadership, cash flow, competition, changing markets, burnout, growth, and figuring out what kind of business you actually want to build.

Some episodes are practical business training. Others tackle bigger questions about entrepreneurship, leadership, mindset, and the future of the contracting industry. From time to time, Jon is also joined by contractors and other guests for honest conversations about their experiences building businesses.

The purpose of Contractor Truth isn't to sell contractors another shortcut. It's to provide straightforward, practical conversations that help contractors think differently, make better decisions, and build better businesses.

No fluff. No fake guru advice. Just Contractor Truth.

“Jon The Contractor Growth Guy” Channel

Practical Contractor Business Training — Free on YouTube

The Jon the Contractor Growth Guy YouTube channel takes many of the principles Jon teaches through Contractor Authority and turns them into practical, accessible video training for contractors.

The channel focuses on the business side of contracting — the part most contractors were never formally taught.

Videos cover topics including sales, estimating, pricing, marketing, financials, systems, hiring, leadership, productivity, visibility, growth strategy, and building a contracting company that doesn't depend entirely on its owner.

The purpose of the channel is education. Whether you're a one-person operation trying to become more profitable or you're building a team and trying to take your company to the next level, the channel provides practical strategies you can apply to your business.

Better sales. Better systems. Better decisions. A better contracting business.